     Sean | Thursday, January 13, 2000 - 07:00 am 
Orange, Calif. - Experian, a leading provider of global information solutions, today announced it has significantly enhanced the company's Smart Triggers with the inclusion of Day Triggers. Designed to identify prime candidates for pre-approved credit offers, the streamlined prescreen model is now equipped to target consumer credit activity by identifying the number of days since a "triggering event" (a new consumer initiated credit activity), providing a unique speed-to-market triggering and processing solution.
"Before Day Triggers, credit activity-based triggering could only be measured in the months after it occurred," said Faith Gaudino, vice president for Experian. "Now businesses will have the ability to speed up prospect mailings with fresh names every week, ultimately benefiting from increased response rates faster than ever before."
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"Credit Activity occurs in clusters and a single event can trigger a series of events," said Denise Hopkins, senior marketing manager for Experian. "By combining Smart Triggers and Quest Triggers, companies will be better prepared to respond to all customer activity, maximizing opportunities by targeting hot prospects for additional products and services just when they're most likely to respond, while minimizing risk when consumer behavior poses a potential problem." |
